As bloggers who want to make money online I believe all of us don’t want to fall into spammer category. People used to be able to send out as many emails as they want to in the past but now the rule has completely changed. If you don’t want to have problem with your ISP or even get taken to court you’d better know what you are doing with your Opt-in email campaign. Email marketing is governed by laws on data protection, privacy and e-commerce, so you should plan your campaign carefully.

Things NOT to do with your Opt List:

Revealing the details of your recipients
People join your list because they trust you and they want something useful by joining your list. Don’t misuse them or they will sue you. That simple.

Spamming people in your Opt List
It may look contradictory. You have people’s permission to send them bulk email meaning that you are not a spammer. However the way you send them promotional email sometimes makes you no differ from those spammers.

I remember last time I joined a blogging course because the guru had promised me to send out his video tutorials every month but I got nothing in the second month and instead I received another offer that was not of his product and had nothing to do with his blogging course. I immediately signed off his list. He has quite a big name but I don’t care. How should I believe his methods worked if he still promoting somebody’s product in the mid of the course? He was just spamming me with other products I didn’t need. The worst thing was he did not send me the product that I already paid for. Looks to me that this ‘guru’ is just another ordinary internet marketer trying to maximize his own profit.

Concealing your identity in your email marketing messages
We have to clearly put our identity in every email we send to our list. I was not comfortable with this at the beginning but I realized that everybody hate spammers and spammers use fake identities in their emails. It left us no other option. We have to brand ourselves and that means people deserve the right to know who we are and where we live.

Leaving no opt-out option in your email messages
People are free to join and leave our list anytime they want to. Make sure your emails have this opt-out links. It is normally located at the very bottom of your messages. BTW you wouldn’t want to move them up because people might mistakenly click them and quit your list.

To Your Online Success

-Rudi-

Related posts:

1. The Benefit of Double Opt-in Email
2. The Power of Opt-in Email
3. My Blogging Journey