Most of niche blogs now use some forms of direct marketing to find new prospects and at the same time to keep in touch with their existing visitors. Email invention has greatly changed the direct marketing industry because it makes the process easier and cheaper, more effective in some cases and can reach a lot of people with a single click of your mouse button. However these advantages are also manipulated extensively by spammers.
If you decide to build your opt list there will be two common forms of opt-in email:
Single Opt-in Email (Unconfirmed Opt-in)
When a new subscriber gives his/her email address through your blog or website no further action is taken to verify that this email address belong to the person. If the person receives your emails never sent his/her email address or if your emails landed on the wrong persons due to typo errors they will consider your mailing list as spam.
Double Opt-in Email (Confirmed Opt-in)
Unlike the single opt-in email, when a person gives his/her email address through your blog or website a confirmation email is sent to verify whether the email owner sent it on his/her own will and whether the email address given is valid. This ensures that no person can subscribe someone else out of malice or error. The new subscriber must respond to the confirmation e-mail to be added to the list.
Because single opt-in requires the visitors to enter their emails and send them right to the page you want to send them to you will get more visitors registered in your list. However some people may just give their secondary email address they set up for this purpose and they rarely check them.
You will get less subscribers with double opt-in but it will save you more trouble because by using this you are able to avoid being accused of spamming someone. Nowadays people sign up for so many things online and sometimes they forget what they signed up for in the past. If they hit the ’spam’ button for this reason you are still be covered because you have proves that they have previously agree to join your list. You don’t have this prove with single opt-in. Also if you choose double opt-in you will get a better quality of prospect that is verified and using a primary e-mail address.
To Your Online Success
-Rudi-
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