One of the most important things we have to consider when starting a new website is choosing the ‘right’ domain name. A lot of experts agree that domain names optimized with the targeted keywords are the best but there are many pros and cons when come to the domain extension or hyphenated domain names. I found a useful article on the NobleSamurai blog that is worth reading. You may click on the link I provided but if you are in a hurry you can read the post here.

Some Questions About Domain Names:

* Does it matter whether we have .com , .net , .biz, .org, (etc) for SEO purposes?
* If your main keyword domain has gone, what is the impact of using hyphens?
* Does having a keyword in a broad match domain name have as much value as an exact match keyword domain?
* What is best practice for adding a word to the beginning or end of the domain/phrase – which is better?
* would it be prudent to register a domain name in the top three TLD’s just to keep the competitors at bay?

To answer the questions above NobleSamurai posted two videos made by Kenny Goodman. If you don’t now him, Kenny originally made his money dominating the lead-generation side of some of the most hyper-competitive industries around – Finance, Telecommunications, Nightclubs (promoting Ministry of Sound clubs in the UK) and even Skip Rental (Dumpster Rental). Two of the businesses he’s created to date have been valued at over $10,000,000.

It’s through lead-generation that Kenny honed his skills around SEO, and SEO for domain names.

Domains as “Virtual Real Estate”

At the same time, Kenny also began treating domains like real estate after seeing he could get better returns from his domains than his bricks-and-mortar properties – buying, renovating, and building up the domains – then leasing or selling them for big profits.

* In one recent transaction Kenny bought a $69 domain, and sold it within weeks for $25,000 – a 36,132% Return On Investment (try doing that in real estate!)
* In another, he bought a £500 (UK) domain, got it ranked on the first page in Google, and then sold it for £12,000 (that’s a quick profit of over $17,000 USD, or a 2,300% Return On Investment.)

(He also uses a unique strategy for acquiring domains, then renting them out to big businesses for a monthly fee, earning himself a healthy ongoing cashflow from each domain instead of selling the domain for a once-off fee – but to get that strategy, you’ll need to ply him with a good bottle of red wine.)

Domain Name SEO 101

In his first video Kenny takes us through the fundamentals of domain optimization – Domain Name SEO 101 – what a domain is, and what it is that defines that gap between a good domain name and a bad domain name.

The key focus of this video is the critical difference between Exact Match, Phrase Match and Broad Match optimized domains, and how the search engines give Exact Match optimized domains higher rankings.

Understanding Domain Name SEO – Your Questions Answered

In this second video Kenny will be answering questions taken straight from the recent blog comments – while explaining many of the core concepts it’s important to know about when you are optimizing your domains.

This second video focuses on the questions:
# Which is the best domain name extension – .com, .net, .org, .com.au, etc – does it matter?
# Should you avoid hyphenation in domain names?
# Does “keyword density” affect domain names?
# Adding prefixes and suffixes to domains – what are the right and wrong ways?

In this video Kenny offers his own personal experience around key factors and how they’ve given him better results, and provides guidance around some of the more hotly debated points around domain name optimization.

There are many good questions raised by the NobleSamurai blog readers after watching these videos, in case you have some questions in mind please visit the blog here. NobleSamurai has a product called MarketSamurai. It’s a very good Keyword Research Tool that allows free user to do Keyword Research. Try it, you’ll like it!

No related posts.